Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.

Kaleena Smith became the first high school women’s basketball athlete to sign an NIL deal with Adidas on Thursday.

Breaking down all of college basketball's major NIL deals with sneaker brands for the 2024-25 NCAA Basketball season.

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Liverpool are set to partner with Adidas as their kit suppliers from next season, bringing an end to the current association ...

White sneakers are here to stay. From pulled-together office outfits to casual weekend and travel looks, white sneakers have ...

Summer sports tourism brought millions of dollars to both Bryan and College Station and received national attention from ...

The latest chapter in the apparent beef between Boston Celtics star Jaylen Brown and Nike just dropped. After Giannis ...

The Bowling Green State University men’s basketball program and head coach Todd Simon announced the signing of Camden Karel ...

The Cleveland Cavaliers have unveiled their 2024-25 Nike NBA City Edition uniform, a wearable canvas celebrating Cleveland’s ...