The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers.

YouTube is rolling out new tools to help brands better leverage creator content and its Shorts format to drive measurable business outcomes.

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Google's 2024 Holiday 100 list offers valuable insights for retailers to optimize inventory and ad strategies in a challenging season.

Google today launched its next big search ranking update. The November 2024 core update will take about two weeks to roll out.

The ongoing scrutiny of Google's Privacy Sandbox highlights potential regulatory changes that could impact competition and ad targeting.

Google is reinforcing stricter privacy rules for Customer Match, warning misuse could lead to immediate account suspension without warning.

Google's new curation tools help agencies streamline media buying and access premium inventory, improving efficiency and audience targeting.

With Google’s adtech antitrust trial, the future of paid search hangs in the balance. Here’s what it means for PPC marketers and advertisers.

YouTube’s new brand partnership and analytics features for Shorts help advertisers connect with creators and gain better performance insights.

Plan, execute and optimize your Black Friday strategy with Brevo’s comprehensive checklist, covering everything from planning to profit.

Trump’s shift on TikTok’s potential ban could impact the app’s future in the U.S., creating uncertainty for advertisers targeting its 170 million American users.