Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

The collaboration of Fortnite x Nike was launched officially on November 13, 2024. It was a part of the popular game's Fortnite Chapter 2 Remix update.

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Nike scored a trademark win last Thursday in a New Jersey federal case against “Air Global” sneakers that look strikingly ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

Paul Mescal really likes his Adidas sneakers. He's got the Gazelles. He's got the Sambas. He's got the Stan Smiths. He's got ...

Jayson Tatum’s third signature shoe, the Jordan Tatum 3, will soon be released in a stylish new “Zen” colourway that reflects ...

The sport not only allows for athletic artistry ... tells the story of how Michael Jordan became the most marketable athlete ...

Jordan Brand has just added a promising young basketball star to its athlete roster-Bella Hines. The 5-star recruit who has ...

Mexican-inspired food is featured at the new Chipotle restaurant in the River City Center complex at 950 Highway 41.

Ever since Daniel Craig announced that he would be turning in the tuxedo and putting down the martini glass, the race has ...