Adidas has been a strong supporter of sports and has created multiple global programs and initiatives to make sports more ...

Kaleena Smith became the first high school women’s basketball athlete to sign an NIL deal with Adidas on Thursday.

Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.

Breaking down all of college basketball's major NIL deals with sneaker brands for the 2024-25 NCAA Basketball season.

Liverpool are set to partner with Adidas as their kit suppliers from next season, bringing an end to the current association ...

White sneakers are here to stay. From pulled-together office outfits to casual weekend and travel looks, white sneakers have ...

Summer sports tourism brought millions of dollars to both Bryan and College Station and received national attention from ...

The Cleveland Cavaliers have unveiled their 2024-25 Nike NBA City Edition uniform, a wearable canvas celebrating Cleveland’s ...

Foot Locker 2024 multi-brand holiday campaign, Step Into Your Gift, features NBA athletes Anthony Edwards (Adidas) and LaMelo ...

Brand: Nike First signature shoe: 2003 Last signature shoe: 2023 Brand: Jordan First signature shoe: 1984 Last signature shoe ...

Among today’s creative highlights, Yung Gravy pitches whiskey (not gravy) for Thanksgiving; JD Sports rethinks family in an ...

Brooklyn Beckham and his wife Nicola Peltz put on a loved-up display as they attended REVOLVE's Holiday Shop grand opening at ...