Adidas, NIL

Nike, Jordan, Adidas Announce Major NIL Signings
Breaking down all of college basketball's major NIL deals with sneaker brands for the 2024-25 NCAA Basketball season.
Adidas signs first NIL deal with girls' high school basketball player
Smith said she's looking forward to wearing James Harden's Adidas sneakers this season. While Smith is the first girl's high school athlete to represent Adidas, the brand has sign
Kaleena Smith becomes first high school women's basketball player to sign NIL deal with Adidas
Smith was dominant as a freshman at Ontario Christian, as she was named the 2023-2024 Girls Basketball MaxPreps National Freshman of the Year and also a member of the 2024 USA Women's U17 National Team.
Adidas Signs High School Basketball Phenom Kaleena Smith, the First Deal With Candace Parker as President of Women’s Basketball
"When I think about the future of women’s basketball, it’s clear it’s in good hands with hoopers like Kaleena," said WNBA icon and Adidas president of women's basketball Candace Parker.
Adidas Women’s Basketball President Candace Parker Signs Kaleena Smith, Making Her the Brand’s First High School Women’s Basketball Player to Receive an NIL Deal [Video]
WNBA legend and Adidas Women’s Basketball President Candace Parker has signed her first-ever athlete under Adidas historic NIL program, Class of 2027 top recruit Kaleena Smith from Ontario California Christian
Ontario standout student-athlete scores NIL deal with adidas
Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.
Adidas Just Slashed the Price of Its Best-Selling Shoe Ever and It’s Not the Samba
The Samba may be Adidas’s sneaker a la mode but it’s actually not the brand’s best-selling shoe. That honor famously falls to ...
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Nike and Adidas are losing their lead in running shoes
The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...
Adidas and The Hidden Opponent Partner To Champion Athlete Mental Health
Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...
'My feet feel supported': Reviewers love these comfy Adidas socks — over 50% off
More than 1,600 Amazon shoppers have given the Adidas Cushioned Crew Socks a solid five-star rating, with many reviewers ...
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Inland Empire teen makes history after scoring NIL deal with adidas
Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.
Shop Maya Jama’s exact Adidas tracksuit and trainers from £60 as she stars in JD Sports Christmas advert
Maya Jama has starred in JD Sports’ new 2024 Christmas advert alongside her mum and brothers, and you can shop her ...
Rolling Out2d
Adidas basketball debuts the Dame 9 ‘Oak Tree’
Los Angeles, CA – Today, adidas Basketball unveils the Dame 9 “Oak Tree” colorway – a continuation of Damian Lillard’s ...
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adidas Country x Always Do What You Should Do sneakers: Where to buy, price, release date, and more details explored
adidas and UK-based brand Always Do What You Should Do are launching an exciting new shoe, Country x Always Sneakers, which ...
Best Ads of the Week: Stop-motion Starbucks magic & Adidas’s Shakespearean street style
Starbucks brews up festive cheer with a stop-motion short. / Credit: Starbucks Every week, The Drum picks the top global ...